About me
I work with organisations looking to apply for and operate their own top-level domains (TLDs) - helping them turn what can be a complex, high-stakes process into a clear, strategic opportunity.
At TLDz, we support clients across the full lifecycle of a TLD: from early-stage strategy and application planning through to operation, optimisation, and long-term value creation. This includes organisations exploring Brand, Geo, Open, and Restricted TLDs, each with very different objectives but a shared need for clarity, control, and commercial focus.
While much of my background is rooted in Brand TLDs, my work today spans a broader range of applicants and registry models. I help organisations define why a TLD matters to them, how it should be structured, and how it can deliver real business value - whether that’s strengthening digital identity, enabling new business models, or building trusted online ecosystems.
The domain landscape is evolving quickly, particularly with the next round of new gTLDs and the growing importance of digital identity. I work with clients to navigate this change - balancing opportunity with risk, and strategy with execution.
My focus is practical and outcome-driven: simplifying complexity, aligning stakeholders, and ensuring that TLD decisions support wider organisational goals. Whether advising on application strategy, governance, risk, or registry positioning, I aim to help clients move forward with confidence.
At its core, this is about enabling organisations to take control of their own namespace - and use it as a platform for growth, innovation, and long-term differentiation.
Specialties: New gTLD Applications, Registry Strategy, Domain Portfolio Strategy, Digital Identity, Brand TLDs, Open TLDs, Risk & Compliance, Brand Protection
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